Product Marketing Lead – CRM

Role Overview

The Product Marketing Lead – CRM will own the UK messaging, value propositions, competitive insight, and sales and partner enablement that support strategic customer expansion and selective enterprise new-logo growth.

What You Will Do

Key responsibilities include translating Zeta’s global positioning into clear, differentiated messaging for the UK enterprise market, developing value propositions that connect customer data, intelligence, and activation to business outcomes, and building messaging for priority sectors, use cases, and buying committees.

Why It Might Be a Fit

The ideal candidate will have significant Product Marketing experience within SaaS, MarTech, customer engagement, data platforms, or adjacent enterprise technology, a track record of developing differentiated positioning and propositions for complex enterprise solutions, and strong commercial understanding.

Requirements

• Significant Product Marketing experience within SaaS, MarTech, customer engagement, data platforms, or adjacent enterprise technology
• A track record of developing differentiated positioning and propositions for complex enterprise solutions
• Strong commercial understanding, with experience supporting both existing-customer growth and enterprise new-logo sales
• Experience working with complex buying committees and translating technical capabilities into clear business value
• Experience developing joint propositions, partner enablement, or go-to-market programmes with agencies, consultancies, systems integrators, or technology partners
• Strong competitive intelligence and market-analysis capability, including experience using customer insight, field feedback, and win-loss analysis
• A track record of creating sales and partner enablement that commercial teams actively use
• Experience supporting product or proposition launches across multiple functions
• Excellent writing, presentation, and executive communication skills
• Experience working within a global organisation while addressing local market requirements
• Strong understanding of the UK enterprise technology buying environment
• The ability to influence effectively across Product, Marketing, Sales, Customer Growth, Partnerships, and customer-facing teams

Benefits

• Competitive salary
• Bonus/commission
• Equity
• Healthcare
• Dental insurance
• Vision insurance
• Paid holidays
• Vacation time
• Retirement plan
• Wellness programs
• Parental leave
• Visa/relocation support
• Remote flexibility