Sales Development Representative (SDR) – Managed Detection & Response (MDR)

The Sales Development Representative (SDR) is responsible for identifying, qualifying, and nurturing new business opportunities for the company’s Managed Detection & Response (MDR) services.

Requirements

• Proactively identify and engage potential customers via outbound activities
• Qualify inbound leads generated through marketing campaigns, partners, and referrals
• Conduct discovery conversations to understand customer security posture, risk exposure, compliance needs, and operational challenges
• Qualify opportunities using agreed frameworks
• Clearly articulate the value of Managed Detection & Response (MDR)
• Educate prospects on evolving cyber threats, regulatory pressures, and the limitations of in-house security operations
• Position MDR services as an outcome-driven, cost-effective alternative to building and running an internal SOC
• Schedule qualified meetings and hand over opportunities to Account Executives and Sales Engineers
• Maintain accurate and up-to-date records in CRM (e.g. Salesforce)
• Work closely with sales, marketing, and channel teams to align on campaigns, target accounts, and messaging

Tagged as: Salesforce