Senior CRM Manager

Role Overview

The Senior CRM Manager will be responsible for designing and optimizing member levels, points, and benefits mechanisms, as well as planning member days and theme marketing tasks to reduce churn. They will also establish a member lifecycle management framework and develop differentiated operation strategies for different value-tier users.

What You Will Do

The Senior CRM Manager will build or perfect member data monitoring systems, divide users into layers based on behavior, and design automated operation flows to improve conversion efficiency. They will also collaborate with online e-commerce, offline retail, and cross-industry partners to design repurchase coordination schemes.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in brand member operation/e-commerce member experience, with a background in the nutrition industry, and practical cases in WeChat ecosystem or e-commerce ecosystem. They will also have excellent cross-departmental and external collaboration skills, proficiency in Excel/PPT, and the ability to quantify the contribution of strategy to sales growth.

Requirements

• 6+ years of experience in brand member operation/e-commerce member experience
• Excellent cross-departmental and external collaboration skills
• Proficient in Excel/PPT
• Ability to quantify the contribution of strategy to sales growth