Marketing Manager Omnichannel Strategy – Consumer

Role Overview

The Marketing Manager, Omnichannel Strategy – Consumer is a newly created role on the Omnichannel Strategy team, responsible for developing and executing consumer/DTC omnichannel strategy across the Rheumatology portfolio.

What You Will Do

Key responsibilities include developing consumer omnichannel strategy, leading media execution, and collaborating with brand team members to support strategic imperatives.

Why It Might Be a Fit

The ideal candidate will have experience in pharmaceutical/healthcare DTC marketing, strong media data fluency, and the ability to translate strategy into channel-level execution plans.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred
• Experience in pharmaceutical/healthcare DTC marketing preferred; CPG experience with consumer media considered
• Demonstrated ability to translate strategy into channel-level execution plans
• Strong media data fluency — ability to pull insights from performance data and translate into clear, actionable recommendations
• Proven experience working cross-functionally in a high-matrixed organization; ability to influence without direct authority
• Strong written and verbal communication skills; comfort presenting to senior stakeholders

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs