Marketing and Growth Director

Role Overview

Establish and lead Accelerate People’s marketing and market-development capability, strengthening our position in the apprenticeship assessment sector and creating a repeatable, measurable route from market insight and engagement to qualified demand and, through that, to a broader, more balanced and more sustainable customer portfolio.

What You Will Do

Own the marketing and growth strategy, build a genuine understanding of customers and competitors, define segmentation and propositions, and advise the Executive Director and SMT on market opportunities and investment choices.

Why It Might Be a Fit

The successful candidate will be a vibrant and credible leader with significant senior B2B marketing experience, a track record of building or reshaping a marketing function, and evidence of sharpening positioning and turning insight into campaigns and commercial outcomes.

Requirements

• Significant senior B2B marketing experience in a complex, relationship-led or regulated market
• A track record of building or materially reshaping a marketing function
• Evidence of sharpening positioning and turning insight into campaigns and commercial outcomes
• Experience creating demand for considered purchases with multiple senior stakeholders and long buying cycles
• A personal ability to build trusted relationships with senior decision-makers across providers, employers, colleges and sector bodies
• Strong command of thought leadership, content, events, PR, digital, lead generation and account-based marketing
• Experience working credibly with executive teams, product, commercial, operations and technical specialists

Benefits

• Salary: Circa £80,000 plus a performance-related incentive
• Travel: Regular UK travel for customers, events and internal collaboration
• Right to work: The successful candidate must have the right to work in the UK
• Hybrid role: Three days a week in the London office in White City and attendance at customer, sector and company events