Role Overview
The Solution Product Marketing Manager will lead market research, competitive intelligence, and solution strategy across ActiveProspect’s evolving portfolio of consent-based marketing, lead management, and identity solutions. This role will turn market, customer, product, and competitive insights into actionable strategies that strengthen ActiveProspect’s positioning, guide product and solution priorities, and support revenue growth.
What You Will Do
Responsibilities include defining solution-level strategies, translating individual product capabilities into cohesive solution narratives, identifying opportunities to package and expand solutions, developing solution frameworks, and creating business cases and recommendations.
Why It Might Be a Fit
The successful candidate will understand complex customer problems, identify market opportunities, define differentiated solution narratives, and enable Marketing, Sales, Product, and Executive teams to act on those insights.
Requirements
- 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.
- Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
- Experience in lead generation, performance marketing, or compliance-driven environments
- Familiarity with APIs, data flows, data providers, identity graphs
- Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
- Proven track record of successful product launches and GTM campaigns.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent communication skills, both written and verbal.
- Proficiency in creating sales enablement tools and marketing content.
- Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.
- Customer obsession. You obsess over the customer’s needs.
- Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
- Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
- Authorization to work in the U.S.
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off
- Paid holidays
- Flexible work arrangements
- Professional development opportunities
- Equity or stock options
- Bonus or commission structure
To apply for this job please visit activeprospect.applytojob.com.
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