Platform Marketing Lead

Role Overview

The Platform Marketing Lead will develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels. The role requires a strong marketer who can learn a new ecosystem quickly and work directly with platform partners and cross-functional Affirm teams.

What You Will Do

The Platform Marketing Lead will own channel strategy and execution for a defined set of platform marketing programs, develop integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels, and analyze performance to recommend where to invest, optimize, test, or stop.

Why It Might Be a Fit

The ideal candidate will have 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing, experience selecting and managing multiple marketing channels against a defined business objective, and a track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes.

Requirements

• 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
• Experience selecting and managing multiple marketing channels against a defined business objective
• A track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
• Strong analytical judgment, including the ability to make decisions when attribution or performance data is incomplete
• Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
• Strong project management across multiple concurrent workstreams
• Ability to learn new products, audiences, and business models quickly
• Clear recommendations, personal ownership, and willingness to handle execution details
• Strong cross-functional communication and stakeholder management

Benefits

• 100% subsidized medical coverage
• Dental and vision coverage for you and your dependents
• Monthly stipends for health, wellness, and tech spending
• Employee stock purchase plan (ESPP)
• Flexible time off and generous holiday calendars
• Ability to choose health and wellness options that are right for you

Tagged as: Project Management