Digital Marketing Consultant (Manager)

Role Overview

As a Digital Marketing Consultant (Manager) at AIA, you will drive digital growth, optimize iShop and website content, and lead nurturing initiatives to create meaningful impact for customers and society. You will collaborate with talented colleagues to turn insight into engaging experiences and sustainable growth.

What You Will Do

You will lead GEO and SEO content strategy, optimize iShop and corporate website lead generation, support website content maintenance, own lead operations, and collaborate with internal stakeholders to deliver effective digital content and platform enhancements.

Why It Might Be a Fit

This role requires a customer-first mindset, strong interpersonal and time management skills, and a keen eye for detail. You will analyze digital performance, stay up-to-date with industry trends, and drive innovation to strengthen digital effectiveness.

Requirements

• University degree
• 8+ years of relevant working experience in the financial services or related industry
• Good understanding of customer digital behaviors
• Proven experience in digital, performance marketing, and e-commerce
• Creative mindset
• Strong interpersonal and time management skills
• Keen eye for detail
• Good communication, presentation, and influencing skills
• Proficient in spoken and written Chinese and English