Performance Marketing Manager

Role Overview

The Performance Marketing Manager plays a key role in delivering customer acquisition, new business growth and marketing performance outcomes across AIA Australia’s Life and Health Insurance portfolios.

What You Will Do

Execute performance marketing strategies, manage end-to-end marketing campaigns, and collaborate with cross-functional stakeholders to deliver integrated growth initiatives.

Why It Might Be a Fit

The role requires a proven experience in performance, digital and direct marketing, with a strong understanding of customer acquisition funnels and the ability to translate customer, campaign and commercial data into actionable insights.

Requirements

• Proven experience in performance, digital and direct marketing, ideally within insurance, financial services or another highly regulated, customer-focused industry.
• Demonstrated success delivering integrated marketing campaigns across digital, traditional and partner channels that drive acquisition, conversion and commercial outcomes.
• Strong understanding of customer acquisition funnels, including demand generation, lead management, nurture strategies and conversion optimisation.
• Highly analytical, with the ability to translate customer, campaign and commercial data into actionable insights and measurable business results.
• Experience working with CRM platforms, marketing automation, customer data platforms, digital journeys and performance measurement frameworks.
• Strong stakeholder and project management skills, with the ability to collaborate effectively across cross-functional teams and manage competing priorities.
• Tertiary qualification in Marketing, Business or a related discipline, with knowledge of media planning, channel optimisation and data-driven marketing practices highly regarded.

Benefits

• Access our training and development to build on your current skills
• Career development through internal mobility opportunities
• Work for a business helping millions of Australians and make a difference to someone’s life every day
• Access additional leave days a year to recharge and refresh yourself
• Enjoy wonderful Health and Wellbeing initiatives that support you
• Work with supportive and inclusive managers