Role Overview
The Digital Marketing Manager is responsible for working with the broader Allegion marketing team to lead the development and execution of impactful content and digital marketing initiatives.
What You Will Do
The ideal candidate owns social media strategy and paid media campaigns end to end, driving brand awareness, engagement, and measurable ROI.
Why It Might Be a Fit
The ideal candidate is a fast learner who can bring innovative strategies to social and paid platforms, staying curious and comfortable operating in a rapid ‘test and learn’ environment.
Requirements
- Bachelor’s degree in marketing, Communications, or a related field.
- 5 to 8 years of experience in content and digital marketing, and/or program management experience preferably in the security industry.
- Experience developing and executing content strategy across all channels with proven results.
- Experience launching content strategy across digital channels with proven metrics.
- Strong knowledge and experience in tools such as Sprinklr, Marketo, and similar platforms.
- Experience and proven results with paid media campaigns preferred.
- Exceptional verbal, writing and storytelling skills with the ability to tailor content for various platforms and audiences.
- Experience managing events and/or events communication.
- Strong marketing competencies, including business and market analysis.
- Demonstrated expertise in value proposition creation.
- Ability to work independently on complex projects, while effectively collaborating to work effectively across functions (IT, product, sales, etc.).
- Influential leadership and change management skills.
- Excellent ability to represent the Company externally and build alliances
- Solid understanding of multi-step distribution and indirect channel sales
- Attention to details and strong project management skills.
- Flexibility to work under pressure, and in a fast-paced environment that is constantly changing.
- Creative thinker with a data-driven mindset and strong problem-solving skills.
- Ability to travel up to 25%.
Benefits
- Health, dental and vision insurance coverage
- Unlimited Paid Time Off
- A commitment to your future with a 401K plan, which currently offers a 6% company match and no vesting period
- Health Savings Accounts
- Flexible Spending Accounts
- Disability Insurance
- Life Insurance
- Tuition Reimbursement
- Voluntary Wellness Program
- Employee Discounts through Perks at Work
- Community involvement and opportunities to give back
- Opportunities to leverage your unique strengths through CliftonStrengths assessment & coaching
To apply for this job please visit allegion.wd5.myworkdayjobs.com.
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