Marketing Operations Lead

About Amagi

Amagi is an AI-enabled industry cloud platform built for the new video economy, helping media companies modernize operations, unify streaming and broadcast workflows, and drive advanced monetization. From live remote production and real-time ad decisioning to automated playout and global content syndication. We operate a dynamic content and advertising marketplace and offer fully managed broadcast services that ensure 24/7 reliability and compliance. Trusted by 56% of the Top 50 media companies globally, Amagi powers over 7,000 channel deliveries across 300+ content distributors, processing 500K+ hours of content and generating 26 billion+ monetized ad impressions. Headquartered in Bengaluru, India, with a 1000+ member global team across Americas, EMEA and APAC, Amagi is redefining how media is created, distributed, and monetized—intelligently and globally.

Our Identity and Mission

Amagi, epitomizing the essence of freedom, embarks on an extraordinary mission to establish the world’s foremost media technology business rooted in a foundation of goodness. Our commitment to autonomy is paralleled by our shared connection through a compelling purpose, with the Amagi Way serving as our guiding light. In our pursuit, we strive to create a harmonious blend of individual freedom and collective purpose, shaping a unique and transformative journey that sets us apart in the realm of media technology.

Work Mode and Location

Work Mode: In Office

Location: Bengaluru (Bannerghatta Road)

Job Profile

Amagi is hiring a Marketing Operations Lead to own the systems, data, and automation that power our GTM engine. This is not a traditional MOps seat – it sits at the intersection of marketing operations and GTM engineering. You’ll run the full marketing-ops backbone (campaign ops, lead lifecycle, attribution, database hygiene) while building AI-native automations that eliminate manual work across Sales, Marketing, and RevOps. If you instinctively reach for a Claude + Clay workflow before a spreadsheet, this is your playground – and you’ll own the reporting layer leadership runs on, accountable for turning dashboards into decisions.

Key Responsibilities

Marketing Operations Ownership

• Own the marketing-ops backbone: campaign operations, lead lifecycle, scoring/routing, attribution, and database hygiene across the funnel.
• Administer HubSpot and Salesforce hands-on — objects, workflows, fields, and integration — keeping Salesforce as the single source of truth.
• Drive SLA adherence and clean handoffs between Marketing, BDR/SDR, and Sales.

AI-Native Automation & GTM Engineering

• Build end-to-end automations using a Claude + Clay combination plus n8n / Make to enrich, research, and act on data with minimal human overhead.
• Stand up advanced enrichment and account-intelligence pipelines (ICP matching, contact/title enrichment, ABM, outreach automation).
• Proactively identify automation opportunities; ensure workflows are scalable, fail-safe, and maintainable.

Reporting That Drives Outcomes

• Own reporting and dashboards across HubSpot, Salesforce, and the GTM stack for stakeholders up to leadership.
• Translate pipeline, campaign, and funnel data into actionable recommendations — and own the follow-through.
• Use SQL (and Python where useful) to extract, transform, and analyze data across systems; run a 30-60-90 reporting cadence.

Cross-Functional Partnership

• Partner with Sales, SalesOps, BDRs, PMM, and Leadership to turn business needs into scalable systems.
• Document workflows and data flows, train the team, and support rapid deploy-measure-iterate experiments.

Skills and Expertise Required

• AI-native operator: fluent in applying LLMs (Claude in particular) to design and ship real workflows — not just prompt occasionally.
• Hands-on, advanced proficiency with HubSpot, Salesforce, and Clay (all must-have).
• Proven ability to build automations with Claude + Clay and orchestration tools (n8n / Make); SQL for querying GTM data.
• Reporting and dashboarding, with the judgment to turn data into action.
• Strong grasp of GTM workflows: lead routing, scoring, ICP matching, ABM automation, attribution, and pipeline hygiene.

Competencies

• Funnel & lifecycle ownership: govern lead lifecycle and stage definitions (Inquiry → MQL → SQL → Opportunity), scoring models, and routing rules.
• Attribution & measurement: stand up and defend a campaign measurement and multi-touch attribution methodology tying activity to pipeline and revenue.
• Campaign ops & data governance: own campaign setup, UTM/taxonomy, segmentation, QA, and database health (dedupe, normalization, enrichment, compliance).
• Martech stack ownership: administer, evaluate, and rationalize the stack; manage vendors, renewals, integrations, and license/credit utilization.
• Planning & stakeholder leadership: partner on target-setting and multi-BU campaign governance; drive cross-functional alignment on process, SLAs, and a single source of truth.

Good-to-Have

• Python; warehouse / BI exposure (Databricks, Looker / LookML basics).
• B2B SaaS GTM experience (post-IPO / high-growth); familiarity with Gong Engage, Outreach, or Swoogo.

Who You Are

• AI-first by default: you reach for a Claude-powered workflow before a manual process and treat LLMs as core to how you operate.
• Hands-on operator: equally at home building enrichment in Clay, configuring Salesforce and HubSpot, and reviewing pipeline with leadership.
• A systems thinker with a bias for automation, strong ownership, and a builder’s instinct in high-growth environments.
• You flag data-quality issues honestly rather than shipping polished-but-wrong output.

Amagi is an equal opportunity employer and does not discriminate against applicants based on their gender, marital status, race, religion, color, age, capacity to work, sexual orientation, or status as a protected veteran.