Product Marketing Manager

Role Overview

As a Product Marketing Manager at AppDirect, you will craft and execute go-to-market plans for our procurement suite, working on the Procurement Product Marketing team. You will use your right-brain skills to conceive and develop innovative sales enablement and demand generation programs, and your left-brain skills to conduct in-depth market research and win/loss analysis.

What You Will Do

You will own the go-to-market strategy for our procurement suite’s product launches, analyze sales, market, and customer data, and translate findings into sales insights and input for roadmap prioritization, pricing, and improvements.

Why It Might Be a Fit

We are looking for a resourceful, resilient self-starter who thrives with minimal guidance, takes true ownership of projects, and is comfortable working across sales, product, engineering, PR, marketing, and executive leadership.

Requirements

• 3+ years of consulting, channel/partner or product marketing experience
• Demonstrated ownership of go-to-market strategy
• Experience in B2B SaaS is a strong plus
• Experience conducting market research, competitive analysis, or win/loss research
• Comfort leveraging AI tools to shape GTM strategy and accelerate day-to-day work
• Strong written and oral communication skills
• Detail-oriented and comfortable turning data into compelling sales enablement insights and roadmap prioritization input

Benefits

• Dental insurance
• Vision insurance
• Flexible work arrangements
• Professional development opportunities
• Diverse and inclusive work environment