Senior Director, Brand Marketing

Role Overview

The Aspen Group is seeking a highly experienced Senior Director, Brand Marketing to lead the development and execution of integrated brand marketing campaigns. The role requires a strong background in campaign development, creative strategy, and data-driven decision-making to elevate brand awareness, drive customer engagement, and increase market share.

What You Will Do

Key responsibilities include developing and leading the overall brand strategy, overseeing multi-channel marketing campaigns, defining and maintaining the brand’s voice and visual identity, and managing the brand marketing budget.

Why It Might Be a Fit

The ideal candidate will have a proven track record of developing and executing successful campaigns, expertise in managing multi-channel campaigns, and strong leadership and team management skills.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10+ years of experience in brand marketing
• Strong understanding of consumer behavior, market segmentation, and competitive positioning
• Expertise in managing multi-channel campaigns
• Excellent leadership and team management skills
• Strong analytical skills

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan with match