Head of Marketing – Vingcard Americas

Role Overview

The Head of Marketing – Vingcard Americas will lead the development and execution of regional marketing strategy aligned with global objectives and regional growth priorities. This role will oversee the positioning strategy to evolve the business into a PropTech services provider and champion integrated marketing programs that unify messaging across all channels.

What You Will Do

The successful candidate will lead digital-first, full-funnel campaigns across paid, owned, and earned channels, drive optimization across PPC, SEO, SEM, and emerging digital platforms, and oversee CRM and marketing automation strategy to enhance engagement and campaign efficiency.

Why It Might Be a Fit

The ideal candidate will have 10+ years of progressive marketing leadership experience in complex, matrixed organizations, with a proven success in leading integrated marketing programs from strategy through execution and measurement, and a strong understanding of CRM, marketing automation, ABM/intent, and analytics tools.

Requirements

• 10+ years of progressive marketing leadership experience in complex, matrixed organizations
• Proven success leading integrated marketing programs from strategy through execution and measurement
• Deep expertise in digital marketing, audience profiling, and full-funnel demand generation
• Strong understanding of CRM, marketing automation, ABM/intent, and analytics tools
• AI literacy and practical experience applying AI to improve speed-to-market, performance optimization, and personalization
• Experience building and nurturing B2B and channel partner communities and co-marketing programs
• Demonstrated ability to lead, mentor, and develop high-performing teams

Benefits

• Multimillion marketing budget
• Opportunities for innovation, continuous learning, and test-and-learn ways of working
• Regular feedback, training, and development opportunities
• Diverse, inclusive teams, and value different perspectives and experiences