Role Overview
The role of Campaign Operations Analyst is to manage multi-channel campaigns using the Salesforce Marketing Cloud platform and Adobe Campaign. The campaigns help our medicines and programs reach the people who need them most. The work will translate strategy into timely, relevant, and compliant communications that support brand objectives and patient outcomes.
What You Will Do
The responsibilities include configuring, building, testing, and delivering emails, journeys, Cloud Pages, SMS, push notifications, and workflows across Adobe Campaign and the marketing cloud environment provided by Salesforce to meet defined business goals.
Why It Might Be a Fit
The ideal candidate will have 4-6 years of experience in marketing automation with SFMC, covering modules such as Email Studio and Journey Builder, Interaction Studio, Einstein, Automation Studio, and Adobe Campaign. They will also have hands-on experience with Adobe Campaign and/or the Salesforce digital marketing platform in a campaign operations or marketing automation environment.
Requirements
- 4-6 years of overall experience in marketing automation with SFMC
- Hands-on experience with Adobe Campaign and/or the Salesforce digital marketing platform
- Practical knowledge of Adobe Campaign workflows, deliveries, targeting, segmentation, personalization, typologies, and schemas
- Knowledge of SFMC capabilities including Email Studio, Journey Builder, Automation Studio, CloudPages, Data Extensions, and audience segmentation
- Solid understanding of SQL; exposure to AMPscript, JavaScript, HTML/CSS, JSON, SOQL, APIs, and platform integrations is advantageous
- Good understanding of campaign lifecycle management, data quality, audience segmentation, personalization, QA, and deployment processes
- Understanding of data security, permission, blocking procedures, preference management, and access-control principles within marketing platforms
To apply for this job please visit astrazeneca.eightfold.ai.
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