Program Manager, Partner Demand Generation & Strategy

Role Overview

The Program Manager, Partner Demand Generation & Strategy reports into the Head of Partner GTM Ops and owns the pipegen playbook and framework for the partner motion. This role requires a proven sales background and a track record of building, scaling, and improving pipeline-generation motions.

What You Will Do

The role will own the global framework and playbook for partner pipeline generation, establishing a scalable and repeatable partner motion that enables the field to execute. The person will design tactics, plays, and activities for each partner type, identify required tools and resources, and establish an integrated plan that ties to global annual sourcing targets.

Why It Might Be a Fit

This role requires a deep understanding of the sales motion, including ASP, win rates, and MQL-to-pipeline conversion. The person should be able to design and propose net-new pipeline initiatives as needed, with a deep understanding of the sales motion.

Requirements

• Proven Sales & Field Experience: 8+ years of experience in Sales, Sales Operations, or Partner GTM
• Pipeline Generation Expertise: A track record of building, scaling, and improving pipeline-generation motions in a B2B SaaS environment
• Strategic Execution: Demonstrated ability to translate high-level strategy into executable plays and documented playbooks
• Data-Driven Decision Making: Proficiency in using performance data and health metrics to identify execution gaps
• Cross-Functional Leadership: Experience orchestrating integrated plans across Marketing, Sales Strategy, and Enablement teams

Benefits

• health and wellbeing resources
• paid volunteer days