Chief Marketing Officer

Role Overview

The Chief Marketing Officer will make Ayr the brand customers choose and return to, earning loyalty without paid-media. The role will build one national marketing organization with a dual mandate: serve both medical patients and adult-use consumers under a single brand, adapting campaigns to eight very different state markets.

What You Will Do

Develop and execute a national marketing strategy, drive new store openings, market expansion, acquisitions, and brand integration. Set Ayr’s corporate, retail, and product brand positioning, architecture, and customer value propositions.

Why It Might Be a Fit

The CMO will track emerging access to major advertising platforms and be ready to move the moment channels open. This is a rare chance to shape not just a company but the future of cannabis, and to make a lasting impact while building a career with an operator positioned for long-term success.

Requirements

• At least 15 years of progressive marketing leadership, including C-suite responsibility
• Ideally combining CPG, alcohol, tobacco, or regulated-retail expertise, with 3+ years of direct legal-cannabis experience preferred
• Demonstrated success driving profitable growth through brand development, digital marketing, CRM, loyalty, and local execution
• Experience managing budgets, agencies, and multidisciplinary teams
• Financially fluent and analytically rigorous, with command of marketing attribution, incrementality testing, media-mix analysis, and investment cases that tie spend to profitable growth
• Experience partnering with Technology on ecommerce, customer data, marketing platforms, and measurement
• Proficiency with CRM, compliant email/SMS, digital menus, SEO infrastructure, analytics, and permitted ad channels
• Ability to operate effectively in a complex, evolving environment with competing priorities
• Experience in other highly regulated consumer industries is valuable, including managing advertising restrictions, product claims, and market-specific approval processes
• Executive communication skills and experience presenting to leadership teams and Boards