Role Overview
The Digital Marketing Manager, Email & SMS owns the planning, build, deployment, and performance of email and SMS marketing programs across all Balfour & Co. brands and divisions.
What You Will Do
This role ensures accurate audience targeting, strong inbox deliverability, and full regulatory compliance, turning data-driven insights into campaigns that drive engagement, conversion, and revenue.
Why It Might Be a Fit
This position requires exceptional attention to detail, analytical and problem-solving skills, and the ability to manage multiple projects and meet tight deadlines.
Requirements
- Bachelor’s degree (BA/BS) in Marketing, Communications, Technology, Business, or a related field.
- 3+ years of hands-on email marketing experience
- Experience with email service providers (ESPs) such as Klaviyo
- Knowledge of campaign management, automated flows, behavioral triggers, and lifecycle marketing
- Experience integrating third-party data sources to enable audience segmentation, personalization, and behavior-based email campaigns
- Working knowledge of HTML/CSS for email
- Strong Microsoft Office skills (Excel, Word, Outlook)
- Familiarity with SQL or audience query tools, Google Analytics, and CMS platforms
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid holidays
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness program
To apply for this job please visit balfour.bamboohr.com.
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