Associate Director, Digital Marketing Technology

Role Overview

The Associate Director, Digital Marketing Technology leads the strategy, implementation, and optimization of the digital platforms and technology ecosystem that power customer acquisition, engagement, conversion, and retention efforts. Reporting to the Senior Director of U.S. Home Care, this leader is responsible for developing and executing the digital technology roadmap across websites, CRM, marketing automation, customer data, analytics enablement, personalization, and digital experience platforms.

What You Will Do

Key responsibilities include developing and executing the digital marketing technology roadmap, evaluating and implementing new technologies, prioritizing technology investments, leading strategy and governance of digital platforms, ensuring digital platforms remain secure and scalable, and continuously improving platform usability and customer experience.

Why It Might Be a Fit

The successful candidate is a strategic and commercially minded technology leader with deep expertise in marketing technology, digital platforms, CRM, automation, customer data, and analytics. They bring a strong combination of technical knowledge, business acumen, and cross-functional leadership, enabling them to turn complex technology capabilities into measurable commercial outcomes.

Requirements

• Bachelor’s degree in Information Systems, Marketing, Business, Computer Science, Digital Technologies, or a related field
• 8+ years of experience leading digital marketing technology, marketing operations, CRM, digital platforms, or marketing automation initiatives
• Proven success implementing technology strategies that improve customer engagement and business performance
• Experience managing websites, CMS platforms, CRM systems, marketing automation platforms, digital integrations, and customer-facing technologies
• Strong understanding of digital ecosystems, data architecture, system integrations, analytics, and enterprise marketing technologies
• Demonstrated ability to lead complex cross-functional initiatives in matrixed organizations
• Exceptional project leadership, communication, and executive presentation skills

Benefits

• Relocation assistance
• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements