Role Overview
The Associate Director, Growth Marketing leads PureWick’s growth strategy across customer acquisition, engagement, retention, and revenue generation. This role owns the end-to-end growth engine, connecting media investment, digital experiences, lifecycle marketing, analytics, and customer insights to measurable business outcomes.
What You Will Do
Develop and execute the growth marketing strategy, drive customer acquisition through integrated media, digital marketing, and demand generation programs, and improve engagement, conversion, retention, and lifetime value through lifecycle marketing programs.
Why It Might Be a Fit
The successful candidate is a strategic and data-driven growth leader with deep expertise in customer acquisition, performance marketing, analytics, and lifecycle marketing. They excel at balancing strategy and execution, influencing across matrixed organizations, and translating growth investments into measurable business results.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 8+ years of experience in growth marketing, performance marketing, digital commerce, or demand generation.
- People leadership experience with a track record of building, motivating, and retaining successful teams.
- Proven success driving customer acquisition and revenue growth through integrated marketing strategies within DTC (Direct-to-Consumer) environment
- Experience managing media investments, analytics, agency partnerships, and customer journey optimization.
- Strong analytical, communication, and executive presentation skills.
Benefits
- Relocation assistance
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off
- Paid holidays
To apply for this job please visit bdx.wd1.myworkdayjobs.com.
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