B2B Marketing Manager

Role Overview

Betterment is seeking an experienced B2B Marketing Manager to support demand generation efforts for our 401(k) sales organization. This individual contributor will help plan, execute and optimize integrated programs that build qualified pipeline for our 401(k) line of business.

What You Will Do

The B2B Marketing Manager will help run the day-to-day demand generation engine for Betterment at Work, working across partnerships, lifecycle marketing, paid media, and events to generate leads and pipeline for our 401(k) sales organization.

Why It Might Be a Fit

This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is comfortable working across channels, building relationships with external partners, and translating campaign performance into pipeline impact.

Requirements

• 4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
• Experience planning, executing, and optimizing paid media and digital advertising campaigns
• Experience driving partner or co-marketing programs, including joint campaigns, content, and events with external partners
• Experience designing and running lifecycle and nurture programs, from segmentation and journey design through measurement and optimization
• Strong experience with marketing automation and CRM tools (HubSpot and Salesforce experience is a huge plus)
• Strong project management and prioritization skills; comfortable juggling multiple programs and stakeholders at once
• Experience working with agencies and vendors (SEM, programmatic display, paid social, etc.)
• Strong written and verbal communication skills; ability to collaborate effectively across marketing, sales, revenue operations, and shared services
• Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution; comfortable translating data insights into actionable programs

Benefits

• Medical, dental, and vision coverage
• Life and AD&D insurance
• Short- and long-term disability
• Infertility support and WPATH-aligned transgender health benefits
• Employee Assistance Program (EAP)
• Transit benefits and FSA and HSA options
• Day-one 401(k) match plus matching on qualified student loan payments
• Flexible paid time off
• Paid parental leave
• Fully paid four-week sabbatical in your sixth year
• Company-paid professional coaching for all employees
• Equity for all employees, including new hire and refresher grants