Senior Product Manager, Marketing Enablement

Hybrid Full TimeNew York, New York, United StatesBetterment

Role Overview

The Senior Product Manager for Marketing Enablement will own the roadmap for the newly formed Marketing Enablement team, partnering closely with Marketing to turn campaigns and offer ideas into product capabilities that can be reused.

What You Will Do

The role involves running multiple projects at once, designing mechanics for new offer types, expanding customer messaging capabilities, improving end-to-end marketing measurement, and building internal tooling.

Why It Might Be a Fit

The ideal candidate will have product management experience in fintech or consumer technology, with a track record of building self-serve tooling and shared capabilities for partner teams.

Requirements

  • Product management experience in fintech or consumer technology
  • Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products
  • Strong analytical and data-informed decision-making skills
  • Proven success serving internal customers such as Marketing
  • Enough technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs
  • Excellent written and verbal communication and storytelling skills

Benefits

  • Medical, dental, and vision coverage
  • Life and AD&D insurance
  • Short- and long-term disability
  • Infertility support and WPATH-aligned transgender health benefits
  • Employee Assistance Program (EAP)
  • Transit benefits and FSA and HSA options
  • Equity for all employees
  • Flexible paid time off
  • Paid parental leave
  • Fully paid four-week sabbatical in the sixth year
  • Company-paid professional coaching
  • Day-one 401(k) match plus matching on qualified student loan payments

To apply for this job please visit www.betterment.com.


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