Director, Brand Marketing

On Site Full TimeCalifornia, United StatesBeyond Meat

Role Overview

The Director, Brand Marketing will lead the development and execution of the annual marketing plan, drive brand growth through production innovation, and build consumer relevance through breakthrough campaigns.

What You Will Do

Develop and lead the annual marketing plan, drive brand awareness, strengthen differentiation, and convert brand equity into sales growth.

Why It Might Be a Fit

This role blends strategic brand leadership with creative execution and operational oversight, making it ideal for a marketing leader who can align brand vision with business performance.

Requirements

  • Bachelor’s degree required, MBA Preferred.
  • 8+ years of brand management, brand-building, and integrated marketing experience, ideally within food and beverage or consumer brands.
  • 4+ years leading and developing marketing teams, including managing managers
  • Strategic brand leader who can set a compelling vision and translate it into clear plans and priorities for the team
  • Demonstrated track record owning brand strategy and delivering breakthrough, full-funnel go-to-market campaigns and product launches
  • Proven people leader and coach who builds, develops, and inspires high-performing teams
  • Strong financial and business acumen, with a spirit of ownership and comfort managing budgets and driving ROI
  • Exceptional communicator and cross-functional collaborator who influences at all levels of the organization
  • Ability to flex from high level strategic thinking and influencing senior level leadership to driving detailed execution of projects that are on budget and on time.
  • Analytical skills to leverage and synthesize data and insights for decision-making while balancing urgency, bold thinking and willingness to take risks.
  • Desire to make work fun and make products that can change the world!
  • Curious and positively resilient in a fast-paced, high-growth environment

Benefits

  • Annual salary commensurate with experience
  • Bonus
  • Benefits

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To apply for this job please visit beyondmeat.wd1.myworkdayjobs.com.


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