Lead Product Marketing Manager, Tokenization & Web3

Role Overview

As the first product marketer in Web3, you’ll own how the chain and every Web3 product built on it is explained, launched, and sold to Bitpanda’s customers and to the financial institutions and developers who build with us.

What You Will Do

You will hold full autonomy over go-to-market, combining strategic vision with hands-on campaign execution. You’ll use AI tools daily for research, drafting, and analysis, and build the playbooks a growing team will use.

Why It Might Be a Fit

You’ll use your experience in regulated product marketing, crypto, and launching products to explain complex DeFi mechanics into accessible financial products for the mass market.

Requirements

• Typically 6+ years in product marketing, including time in a regulated financial business or a crypto firm working under MiCA
• Experience with tokenization, real-world assets, or institutional buyers is a strong plus
• You’ve launched crypto or investing products and can explain wallets, L2 networks, stablecoins, and tokenized assets in plain language
• You’ve run partner launches or built material that sales or business development teams use
• You write copy and run launches through teams you don’t manage, and you’ve built a marketing process from scratch before
• You use AI tools to work faster and check every claim before it ships

Benefits

• Competitive total compensation package aligned with Bitpanda’s pay-for-impact policy
• Participation in our stock option plan
• Confidential coaching, counselling, and mental health resources
• Unlimited access to Udemy’s library of online courses
• Discounts, rewards, and perks from partners worldwide
• Up to 8 additional weeks of gender-neutral new parent leave
• Free onsite dining in Vienna, Bucharest, Barcelona, and Berlin
• Recognition and rewards for your Tenure at Bitpanda
• Exclusive Bitpanda-branded merchandise and gear
• Unforgettable company events and gatherings worldwide