Senior Product Marketing Lead

On Site Full TimeVirginia, United StatesBloomberg Industry Group

Role Overview

As a Team Lead, Product Marketing for Bloomberg INDG, you will lead the product marketing strategy for a defined business unit, acting as both a strategic leader and hands-on “player-coach.” You will be responsible for shaping and executing a cohesive go-to-market vision across a suite of products, ensuring alignment to a clearly defined ICP and buyer persona.

What You Will Do

In this role, you will guide and develop a team of product marketers while directly contributing to high-impact initiatives. You will connect complex product capabilities to customer needs, ensuring consistent positioning, messaging, and storytelling across the portfolio.

Why It Might Be a Fit

You will elevate the role of product marketing as a strategic partner—bringing clarity to complexity, aligning teams around the customer, and building scalable, repeatable go-to-market excellence.

Requirements

  • Bachelor’s degree or equivalent experience
  • 7-10+ years of technical product marketing experience, preferably in SaaS or subscription B2B solutions
  • Demonstrated experience leading product marketing for a portfolio or multiple products
  • Proven ability to develop and scale go-to-market strategies and messaging frameworks
  • Experience managing or mentoring team members, with a strong interest in talent development
  • Strong understanding of customer pain points, market composition, and competitive landscape
  • Proven experience in go-to-market strategies and product content development
  • Exceptional ability to translate technical details into customer-centric messaging
  • Strong leadership and interpersonal skills, fostering collaboration across sales, marketing, and product teams

Benefits

  • Dental insurance
  • Vision insurance
  • Salary range: $125,000.00-$165,000.00

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