Marketing Director

Role Overview

Develop and implement innovative marketing campaigns for the Bloomsbury Adult list, oversee Adult Library Marketing, Independent bookstore marketing, and liaise with sales teams.

What You Will Do

Concept and direct marketing campaigns, manage marketing and advertising materials, prepare presentations, lead seasonal meetings, and serve as lead marketer for select titles.

Why It Might Be a Fit

The ideal candidate will possess a keen understanding of book marketing, strong communication and organization skills, and experience presenting to large groups.

Requirements

• Concept and direct marketing campaigns for the Bloomsbury Adult list from launch to publication and beyond
• Manage the creation of marketing and advertising materials from start to finish
• Prepare presentations for and lead seasonal meetings
• Manage seasonal calendar and supply sales and marketing materials to internal sales team and Macmillan sales group
• Serve as lead marketer for select titles, developing and executing marketing and advertising campaigns
• Develop partnerships with outside companies to help promote our books
• Manage relationship with independent booksellers
• Plan, attend, and present at in-person annual conferences
• Create social media campaigns and strategize overall brand and platform growth
• Manage and mentor Senior Marketing Manager and Assistant Marketing Manager
• Liaise and work collaboratively with global marketing team
• Media planning and buying for all campaigns
• Provide feedback and marketing plans for editorial acquisitions
• Oversee all social media presence for Bloomsbury Adult, and advise authors on social media
• Liaise with website team on Bloomsbury adult US merchandising and updating

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid parental leave
• Hybrid Work Schedule