Role Overview
The Account-Based Marketing & Growth Operations Specialist will help identify and prioritize high-value prospects, understand the people behind them, engage and nurture opportunities, and build the technology, data, and automation infrastructure that keeps the pipeline moving. The role requires exceptional research instincts, a strong understanding of ABM methodologies, and experience with Salesforce and HubSpot.
What You Will Do
The responsibilities include owning and refining BPD’s high-value target account universe, developing and operationalizing ABM approaches, serving as a Salesforce power user, managing the lifecycle of inbound and outbound leads, and building automated lead-generation, qualification, and nurture workflows.
Why It Might Be a Fit
The right person is equal parts marketer, researcher, and project manager, with a strong working knowledge of HubSpot or a similar marketing automation platform and experience working across connected marketing and sales systems.
Requirements
- 3–5 years of experience in B2B demand generation, account-based marketing, growth/revenue marketing, marketing operations or a related role.
- Advanced Salesforce experience, with a strong understanding of accounts, contacts, leads, opportunities, campaigns, reporting, automation, and data hygiene.
- Strong working knowledge of HubSpot or a similar marketing automation platform and experience working across connected marketing and sales systems.
- Understanding of ABM methodologies, lead scoring, lifecycle stages, qualification, funnel management, attribution, pipeline reporting, and marketing ROI.
- Experience with B2B growth channels and tools such as email, websites, and landing pages, LinkedIn, prospect intelligence, intent, and enrichment platforms.
- Exceptional research instincts, with the ability to quickly understand an organization, map decision-makers and influencers, and uncover meaningful openings for engagement.
- Strong project management skills, with experience coordinating multiple stakeholders, deliverables, and deadlines.
- An AI-native, systems-oriented mindset and experience using AI and automation to improve research, prospecting, analysis, and workflow execution.
- Highly organized and detail-oriented, with strong written communication skills and rigorous attention to quality.
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or 403(b) retirement plan
- Paid time off
- Paid holidays
- Flexible work arrangements
- Professional development opportunities
- Equal opportunity employer
To apply for this job please visit job-boards.greenhouse.io.
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