Demand Generation Lead

Role Overview

The Demand Generation Lead is a senior individual contributor responsible for nurture strategy and content, email sequencing, CRM management, intent data and targeting intelligence, website conversion tracking, performance reporting, and sales enablement across Global Marketing Team.

What You Will Do

Own the end-to-end email nurture programme, build and maintain nurture workflows and automation, manage the CRM, design and maintain lead- and account-scoring models, operate intent and enrichment data sources, develop and maintain sales enablement assets, build and own performance dashboards and attribution frameworks, maintain website tracking, and provide actionable insight and recommendations from data.

Why It Might Be a Fit

5+ years’ experience in B2B demand generation, marketing operations or growth roles with ownership of nurture programmes and CRM, hands-on experience with a major CRM and marketing automation, practical experience with intent data platforms, data enrichment and building TALs/ICPs, strong analytics capability, experience with website tracking and CRO, excellent conversion-focused copywriting, proven ability to collaborate with sales, ABM and field teams, and organised, self-directed and effective in remote/async working environments.

Requirements

• 5+ years’ experience in B2B demand generation, marketing operations or growth roles with ownership of nurture programmes and CRM
• Hands-on experience with a major CRM (HubSpot, Salesforce) and marketing automation: segmentation, workflows, scoring and lifecycle management
• Practical experience with intent data platforms, data enrichment and building TALs/ICPs
• Strong analytics capability: GA4, BI/reporting tools (Looker, Power BI, Data Studio), UTM tracking and multi-touch attribution
• Experience with website tracking and CRO (tag management, event setup, conversion testing)
• Excellent conversion-focused copywriting for email and enablement materials
• Proven ability to collaborate with sales, ABM and field teams and translate commercial priorities into activation
• Organised, self-directed and effective in remote/async working environments
• Practical experience using generative AI tools to speed content and analysis, with good judgement about when human review is required

Benefits

• Equal opportunity employer
• Inclusive working environment
• Results-focused
• Pro-inclusive and anti-racist
• Ambitious environmental goals around sustainability