Digital Marketing Manager (ATX, ATL, DEN)

Role Overview

A Digital Marketing Manager with 5-7 years of experience is needed to manage and answer the needs of food & beverage and hotel & travel clients daily. The role involves crafting creative content strategies, building consumer ad funnels, and meeting client goals.

What You Will Do

The Digital Marketing Manager will work with Social Media Managers, Digital Marketing Coordinators, and reports to the Chief Digital Officer. Responsibilities include building and managing social media advertising strategies, planning and executing digital marketing campaigns, and measuring and reporting performance.

Why It Might Be a Fit

The ideal candidate is a strong strategic thinker with an obsessive attention to detail and analytics. They should be able to ask, ‘What else?’ and be excited about what bread & Butter is and what it will be.

Requirements

• 5-7 years of full-time, post-undergraduate digital marketing experience
• Proven track record for driving hotel, restaurant, and food & beverage sales via paid social media, Google, and digital marketing tactics
• Ability to build and manage social media advertising strategies for 10+ clients at a time
• Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media, and display advertising campaigns
• Ability to measure and report performance of all digital marketing campaigns
• Ability to collaborate internally, with outside agencies, and/or with other vendor partners to create landing pages and optimize user experience
• Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs), and resolve when strategies aren’t working
• Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
• Ability to plan, execute, and measure experiments and conversion tests
• Ability to attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities, and educate clients as needed

Benefits

• Generous paid time off
• Paid sick/personal time
• Birthday off
• Endless summer Fridays
• Flexible, hybrid schedule
• Work from any b&B office when you’re in town
• Medical and dental + dependents
• Extended benefits (vision, life, disability, EAP)
• Generous maternity and family planning leave
• 3% contribution to 401k regardless of participation
• Cell phone reimbursement
• New business bonuses
• Employee referral bonus
• Weekly Wine Wednesdays
• Robust training program
• Mentorship program
• Local love (yearly giveback initiative)