Marketing Automation Specialist

Role Overview

Support the marketing teams with the in-platform build of marketing campaigns and programmes, including content localisation, template and journey adaptation, and contact and list management.

What You Will Do

Deliver campaign content strategies across the English and Exams and Cultural Engagement portfolios, build and execute campaigns in HubSpot Marketing Hub, and maintain the integrity of the HubSpot platform.

Why It Might Be a Fit

Partner with the Global Data Lead to maintain the integrity of the HubSpot platform, share knowledge, promote best practice, and keep colleagues informed of platform enhancements and industry developments.

Requirements

• Relevant degree or demonstrable equivalent level of experience
• Experience designing and building templates (email etc), landing pages, journeys, managing lists, and general platform governance within HubSpot Marketing Hub
• Proven experience working in a content/digital marketing role within a large and complex organisation
• Stakeholder engagement and influencing
• Experience with Marketing platform governance
• HubSpot Marketing Hub Certification(s)
• Experience in CRM tool like Salesforce
• Experience of marketing techniques, data and lead generation marketing
• Experience in visualisation tools viz. Tableau, PowerBi
• Experience within a global organisation
• HTML, SQL, and CSS
• Experience with dynamic personalisation
• AI driven content, messaging, segmentation, and targeting

Benefits

• Poland Monthly Salary Range: 8200PLN – 10045PLN
• Bulgaria Monthly Salary Range: 1427EUR – 1713EUR

Tagged as: HubSpot, Power BI, Salesforce, SQL, Tableau