Web & Marketing Analytics Specialist

Role Overview

The Web & Marketing Analytics Specialist helps the company and its brands to make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior, and market trends.

What You Will Do

Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth, analyze marketing campaign performance, develop dashboards and reports, and present insights and recommendations to stakeholders.

Why It Might Be a Fit

This role requires excellent analytics skills, hands-on GA4 and tag management experience, strong reporting and dashboarding skills, and the ability to leverage AI for scalable reporting and analysis.

Requirements

• 3–5 years of experience in web and marketing analytics
• Excellent analytics skills
• Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio)
• Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders
• Ability to leverage AI for scalable reporting and analysis