GTM Performance Strategy Lead, Seasonal brands

Role Overview

As a senior strategic advisor, you will turn multi-source data ecosystems into strategic growth drivers and performance frameworks for the Sea-Doo & Ski-Doo brands. You will frame critical business questions, establish cross-channel performance benchmarks, and guide the Brand Strategy team toward high-impact marketing decisions.

What You Will Do

You will frame and direct analytical focus, define data consolidation guidelines, evaluate and interpret macro performance, monitor and optimize seasonal brands’ cross-channel KPIs, and serve as a senior GTM Efficiency Reference.

Why It Might Be a Fit

You will thrive in this role if you have 8+ years of leading GTM strategy, marketing effectiveness/360 performance, or strategic planning within consumer-centric industries, and if you have exceptional storytelling and synthesis skills, with demonstrated experience orchestrating alignment among diverse leadership groups.

Requirements

• 8+ years leading GTM strategy, marketing effectiveness/360 performance, or strategic planning within consumer-centric industries
• Proven ability to move beyond reporting into connecting Marketing performance dots to broader business strategy
• Exceptional storytelling and synthesis skills, with demonstrated experience orchestrating alignment among diverse leadership groups
• Natural leader who thrives in matrixed environments, navigates ambiguity with ease, and breaks down silos between Brand, analytics, and COEs
• Fluent in English (French is a strong asset)
• Curious, autonomous, and highly collaborative — you take initiative and follow through

Benefits

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP
• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products