Demand Generation Manager – Paid Social

Role Overview

The Demand Generation Manager – Paid Social at Canopy will own our paid social program end to end — building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. This is a hybrid position in Draper, Utah (M, W, F in-office).

What You Will Do

Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, Reddit, and emerging platforms. Build and maintain the audience layer that makes paid work — matched and custom audiences, ICP and ABM segments, retargeting pools, lookalikes, and suppression lists — using firmographic, intent, and CRM data.

Why It Might Be a Fit

Be able to defend the numbers and explain what to do next. Use AI as a daily-workflow default for ad copy variants, audience and competitor research, creative concepting, and performance analysis.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of hands-on paid media experience with a heavy emphasis on paid social — Meta, LinkedIn, Reddit, or similar — in B2B or B2C.
• A track record of driving measurable business results, not just clicks and leads.
• Deep, in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels and CAPI, and platform reporting.
• Proven ability to build and manage audiences, including matched, custom, and lookalike audiences, ABM target lists, and suppression lists.
• Strong analytical skills, with comfort moving between ad platform data, CRM data (HubSpot and Salesforce), and spreadsheets to answer attribution questions from multiple angles.
• Experience owning a media budget and reporting on efficiency metrics such as CPL, cost per MQL and SQL, CAC, and pipeline per dollar.
• Ability to write clear, persuasive ad copy and to write creative briefs that designers and video editors can actually run with.
• Experience working with influencers, creators, or community sponsorships is a plus.
• Relationship builder who can collaborate across marketing, sales, and RevOps.
• Bias for action and a genuine appetite for testing — you would rather launch, learn, and iterate than wait for perfect.
• Attention to detail and strong organizational skills.
• Fluent in using AI tools as a daily-workflow default, with the ability to build custom AI skills/Gems/GPTs (or equivalent) to support recurring demand gen tasks — and a track record of continuing to sharpen that skill as tools and models evolve.

Benefits

• Flexible Paid Time Off
• 10 company holidays
• Health Benefits – including Medical, Dental, and Vision and an HSA Match.
• 401(k) – we match 100% up to 3% of your contribution.
• Paid New Parent Leave & Birthing Parent Leave
• Supplemental Benefits – including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
• Nectar – our peer-to-peer recognition program
• Company Events
• ERG Committees
• Fully-stocked kitchen