Product Marketing Specialist Senior

On Site Full TimeToronto, Ontario, CanadaCapital Group

Role Overview

Drive marketing strategy and campaign development for retail, retirement, and institutional investment products. Collaborate with product, sales, and digital teams to create marketing materials and support product launches. Conduct market research and analyze customer insights to inform marketing strategies.

What You Will Do

Track and report on marketing campaign performance, manage the creation of marketing materials, and ensure consistent product messaging across marketing channels.

Why It Might Be a Fit

The role requires experience in marketing or a related field, strong communication and organizational skills, and knowledge of marketing technology and tools. A proven track record of supporting successful marketing campaigns is beneficial.

Requirements

  • Experience in marketing or a related field
  • Strong communication and organizational skills
  • Ability to work effectively in a team environment
  • Knowledge of marketing technology and tools
  • Bachelor’s degree in Marketing, Business, or a related field
  • Minimum of 3-5 years of experience in marketing or related roles
  • CFA, CFA candidacy or similar investment accreditation is beneficial
  • Strong analytical skills and experience with data-driven marketing
  • Proven track record of supporting successful marketing campaigns
  • Experience with digital marketing tools and platforms
  • Ability to manage multiple projects and meet deadlines
  • Familiarity with CRM systems and marketing automation tools

Benefits

  • Competitive salary
  • Bonuses
  • Benefits
  • Company-funded retirement contribution
  • 2-for-1 matching gifts for charitable contributions
  • Annual grants for the organizations you love
  • On-demand professional development resources
  • Flexible work options

To apply for this job please visit capgroup.wd1.myworkdayjobs.com.

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