Europe Manager Marketing Communications

Role Overview

Lead the development and execution of integrated marketing strategies to generate demand, increase brand awareness, and deepen customer relationships across Europe. This role will lead a team responsible for full-funnel marketing, digital marketing, campaign activation, public relations, events, creative development, and customer engagement.

What You Will Do

Strengthen Caterpillar’s brand presence across Europe, develop and lead integrated marketing strategies, and translate customer insights into compelling messaging and value propositions.

Why It Might Be a Fit

You will be a customer-focused marketing leader with experience leading integrated marketing, digital marketing, brand, customer engagement, and demand generation programs, and a strong understanding of digital marketing, paid media, content strategy, social media, marketing automation, analytics, public relations, and experiential marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Approximately 10+ years of progressive marketing experience
• Experience leading integrated marketing, digital marketing, brand, customer engagement, and demand generation programs
• Proven success executing multi-channel marketing campaigns that deliver measurable commercial results
• Strong understanding of digital marketing, paid media, content strategy, social media, marketing automation, analytics, public relations, and experiential marketing
• Experience leading large-scale customer events, trade shows, conferences, and brand activation programs
• Demonstrated ability to leverage customer insights, data, AI-enabled marketing capabilities, and emerging technologies to improve marketing effectiveness and business outcomes
• Experience working across complex matrixed organizations and collaborating with dealers, agencies, and cross-functional stakeholders
• Strong strategic thinking, influencing, and leadership capabilities, with experience leading teams, major projects, or transformational initiatives
• Experience developing customer-centric messaging and managing marketing activities across the sales funnel

Benefits

• Dental insurance
• Vision insurance
• Travel insurance
• Life insurance
• Disability insurance
• 401(k) or pension plan
• Paid holidays
• Paid time off
• Flexible work arrangements