Brand Manager, Innovation GTM & Retailer Strategy-Hero

Role Overview

Join our team as a Brand Manager, Go-to-Market, to architect and ignite strategies that bring the Hero to life by building launches that are bold, authentic, and deeply resonant with the communities we serve.

What You Will Do

Own the strategic vision, craft narratives, and rally cross-functional teams to transform ambitious ideas into brand-defining moments that ripple across every touchpoint.

Why It Might Be a Fit

This role lives at the crossroads of brand vision, consumer intelligence, creative firepower, and commercial execution—shaping how Hero captivates audiences across channels and wins at retail.

Requirements

• Bachelor’s Degree in related field (MBA preferred)
• 6–8+ years steering brand management or go-to-market initiatives (beauty, CPG, or lifestyle category experience highly valued)
• Beauty and culture-obsessed, always tracking the latest launches and insights
• Strong grasp of consumer insights, cultural currents, and the digital landscape
• Track record of delivering multi-faceted launches from conception through market success
• Analytical precision paired with creative instinct
• Moves quickly, finds solutions resourcefully, collaborates generously, and operates confidently amid ambiguity
• A creator’s mentality—you come with disruptive ideas and build the path forward rather than waiting for someone to draw it

Benefits

• Dental insurance
• Vision insurance
• Basic life insurance
• Paid vacation and sick time
• Paid Parental Leave
• Paid holidays
• Floating holidays
• Vacation days
• 401k retirement plan
• Discounted Employee Stock Purchase Plan