Demand Generation Lead

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. We’re hiring a Demand Generation Lead to own pipeline generation for the Cialfo K12 platform, designing multi-channel programs and partnering closely with the Sales org to drive pipeline from first touch to SQL handoff.

Requirements

• 4–6 years of demand generation experience in a B2B or B2B2C organisation.
• Proven ownership of pipeline from web, digital, lifecycle, events, and other channels — with clear revenue attribution and a track record of improving funnel metrics over time.
• Strong understanding of the B2B funnel: MQLs, SQLs, pipeline stages, SLA management, and what it means to be a genuine partner to a Sales org.
• Experience with ABM strategy and execution targeting institutional or enterprise buyers.
• Hands-on experience running campaigns across web, paid digital, lifecycle/email, and social.

Benefits

• Full benefits package