Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. We’re hiring a Demand Generation Lead to own pipeline generation for the Cialfo K12 platform, designing multi-channel programs and partnering closely with the Sales org to drive pipeline from first touch to SQL handoff.
Requirements
- 4–6 years of demand generation experience in a B2B or B2B2C organisation.
- Proven ownership of pipeline from web, digital, lifecycle, events, and other channels — with clear revenue attribution and a track record of improving funnel metrics over time.
- Strong understanding of the B2B funnel: MQLs, SQLs, pipeline stages, SLA management, and what it means to be a genuine partner to a Sales org.
- Experience with ABM strategy and execution targeting institutional or enterprise buyers.
- Hands-on experience running campaigns across web, paid digital, lifecycle/email, and social.
Benefits
- Full benefits package
To apply for this job please visit www.cialfo.co.
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