Role Overview
The Client Marketing Analytics team transforms data into actionable insights to optimize marketing strategies across Citi’s various channels and lines of business. We focus on maximizing client engagement and ROI through data-driven decisions.
What You Will Do
Manage marketing partnerships, evaluate campaign performance, and optimize ROI. Analyze event data to assess impact on client engagement and ROI, providing recommendations for future events. Develop and maintain dashboards to monitor marketing performance and deliver real-time insights.
Why It Might Be a Fit
The ideal candidate will have a proven ability to lead and mentor analysts, strong analytical and problem-solving skills, and experience with large datasets, data warehousing, and data extraction techniques.
Requirements
- Master’s or Bachelor’s degree in a quantitative field (Engineering, Technology, Computer Science)
- 10+ years of experience in analytical solutions delivery and team leadership
- Proven ability to lead and mentor analysts
- Strong analytical and problem-solving skills
- Experience with large datasets, data warehousing, and data extraction techniques
- Excellent communication and interpersonal skills
- 10+ years of Experience in Marketing Analytics, Marketing Effectiveness, Marketing Measurement & Optimization
- Financial services experience (Investment analytics, Retail analytics, credit cards, banking)
- Familiarity with marketing automation and web analytics platforms (e.g., Sprinklr, Adobe Analytics)
- Experience with data visualization tools (e.g., Tableau)
To apply for this job please visit citi.wd5.myworkdayjobs.com.
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