Marketing Automation Manager

Role Overview

As a Marketing Automation Manager, you will be responsible for designing, building, and owning the automated systems that run Homesteaders’ marketing engine in support of growth and demand generation across the insurance business and its subsidiaries.

What You Will Do

Your responsibilities will include building email campaigns and automated workflows in HubSpot, tracking prospects through the full funnel, building and maintaining integrations between marketing tools and other systems, and maintaining the Salesforce to HubSpot integration.

Why It Might Be a Fit

This role requires experience in marketing automation, hands-on technical marketing, and administration experience in HubSpot, as well as experience with Zapier and Salesforce.

Requirements

• 5+ years in marketing automation, marketing operations, or a similar hands-on technical marketing role
• Deep, hands-on experience building automated workflows in a marketing automation platform (e.g., HubSpot, Marketo, Klaviyo, Pardot, or similar)
• Experience with Zapier or similar tools to connect systems without needing an engineer for every integration
• Deep, hands-on administration experience in HubSpot (our marketing CRM): data hygiene, fields, and configuration
• Some Salesforce experience (our sales CRM) preferred, especially as it relates to the HubSpot to Salesforce integration
• Experience building dashboards and reports in HubSpot
• Experience with Monday.com or comparable project management tools
• Prior experience directing or coordinating the work of a small team preferred
• Experience in regulated industries preferred

Benefits

• An excellent schedule – office closes at 1 p.m. every Friday
• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Hybrid work environment
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave
• Casual dress year-round