Director of Demand Generation

Role Overview

The Director of Demand Generation owns how ClassLink turns awareness into a pipeline. This role builds the engine that identifies the right school districts, earns their attention, and moves them toward meaningful conversations with sales, driving qualified demand and supporting the company’s growth objectives.

What You Will Do

Define the demand generation strategy, build initial campaigns, and personally lay the foundation for long-term growth. As the function matures, you will have the opportunity to build and lead a small team.

Why It Might Be a Fit

This role is responsible for building a systematic demand engine, campaigns, automation, and measurement that consistently generate qualified pipeline and demonstrate marketing’s impact on revenue.

Requirements

• Bachelor’s Degree is Required
• Significant experience (8+ years) in demand generation, growth, or digital marketing, with at least 2+ yrs of experience in a leadership role, managing people.
• Deep, hands-on expertise with paid campaigns, ideally on LinkedIn & Reddit
• Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution.
• Proven track record of building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech.
• Strong command of paid media, campaign strategy, and conversion optimization across digital channels.
• Demonstrated ability to tie marketing activity to pipeline and revenue, and to report it clearly to leadership.
• Excellent communication skills: can translate between marketing and sales, write clearly, and present performance with confidence.
• Experience leading or mentoring a team, setting clear direction, and holding a high bar for results.
• Ability to travel up to 15%

Benefits

• Generous Paid Time Off: 4+ weeks of vacation and 13+ paid holidays
• Parental Leave: 12 weeks fully paid for all parents
• Retirement: 401(k) with 0.5:1 company match
• Comprehensive Health Coverage: Medical, dental, and vision plans
• Insurance: Company-paid life, short-term disability, and long-term disability, plus voluntary options including supplemental life, accident, and pet insurance
• Volunteer Time Off: Give back through ClassLink Cares paid volunteer days
• Lifelong Learning: Tuition reimbursement for continued education
• Growth & Development: Coaching and internal programs to support career and personal growth
• Supportive Culture: A workplace that values curiosity, compassion, and continuous learning
• Connection & Community: Annual company retreats and team events with bright, fun coworkers