Growth Marketing Lead

Role Overview

As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for our consumer products.

What You Will Do

You’ll set and own the strategy for new user acquisition across paid and unpaid channels, personally run growth experiments end to end, and identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation.

Why It Might Be a Fit

You’ll be a match if you have 8+ years of experience in growth, performance, or consumer marketing, a proven track record of owning acquisition outcomes end to end, and strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs.

Requirements

• 8+ years of experience in growth, performance, or consumer marketing
• proven track record of owning acquisition outcomes end to end
• strong analytical judgment and comfort using data to evaluate ROI, conversion, and growth tradeoffs
• experience operating as a generalist in small or mid-sized teams
• depth in at least one acquisition channel
• hands-on, execution-oriented mindset
• comfort operating with high autonomy and ambiguity
• clear, concise communication skills and the ability to partner effectively across Product, Creative, and Data

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Salary range: $178,500 – $212,500 (USD) or $210,000 – $250,000 (USD) depending on location
• Relocation assistance (for remote work)