Role Overview
Join Playlist’s MarTech team to own what large language models and search engines say about ClassPass. This role makes sure those answers are accurate and on brand.
What You Will Do
Define and run the AEO strategy, monitor AI platforms and search engines, build reporting, own content strategy, and drive go-to-market strategy.
Why It Might Be a Fit
You will set the strategy, build systems to execute it, and drive work across teams. You will use AI to improve how we create content and lead our off-site AEO/GEO strategy.
Requirements
- 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
- Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
- Experience with enterprise sized sites with millions of pages
- Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
- Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
- Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
- Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams
To apply for this job please visit www.playlist.com.
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