Marketing Technology Manager, AEO

Role Overview

The Marketing Technology Manager, AEO will own the strategy and execution of ClassPass’s AI search playbook, ensuring accurate and on-brand answers to questions about ClassPass. This role will set the strategy, build systems, and drive work across teams.

What You Will Do

Define and run the AEO strategy, monitor AI platforms and search engines, build reporting, own content strategy, calendar, and execution, and lead go-to-market strategy and execution for business initiatives.

Why It Might Be a Fit

The ideal candidate will have experience in content strategy, SEO, AEO, or a related search and content discipline, with strong data fluency, a testing mindset, and excellent program and project management skills.

Requirements

• 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
• Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
• Experience with enterprise sized sites with millions of pages
• Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
• Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
• Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
• Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams