Marketing Automation Consultant

Role Overview

The Marketing Automation Consultant will work on a team of three Marketing Automation Consultants reporting to the Manager, Marketing Automation. The team aspires to drive innovation and be the industry leader in client engagement. The role will deliver email programs and campaigns, and work on a team that collaborates with business partners to enhance the client experience.

What You Will Do

The Marketing Automation Consultant will be responsible for end-to-end email marketing campaign management, including email development, custom personalization, segmentation, and deliverability monitoring. They will also build automated lifecycle programs in Journey Builder, and manage and deliver on email marketing/marketing automation initiatives for assigned LOBs.

Why It Might Be a Fit

The ideal candidate will have 2-5 years of experience working within SFMC in a similar role, and a college diploma or bachelor’s degree in Marketing, Business Administration, Computer Science/Programming, or Engineering. They will also have experience building automated and triggered communications in Journey Builder and Automation Studio, and experience writing and modifying SQL queries in SFMC.

Requirements

• 2-5 years of experience working within SFMC in a similar role
• A college diploma or bachelor’s degree in Marketing, Business Administration, Computer Science/Programming, or Engineering
• Experience building automated and triggered communications in Journey Builder and Automation Studio
• Experience writing and modifying SQL queries in SFMC
• Experience writing and modifying AMPscript for personalization and update activities
• Experience executing Sales Cloud, Marketing Cloud Advertising (Advertising Studio), and Marketing Cloud Personalization (Personalization Studio) activities in SFMC
• Working knowledge of HTML
• Familiarity with relevant legislations and regulations (e.g., CASL, PIPEDA, CAN-SPAM, GDPR), email marketing best practices, deliverability, and email authentication (SPF, DKIM, DMARC)
• SFMC certification(s) (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Developer, Marketing Cloud Consultant) is an advantage

Benefits

• Training and development opportunities to grow your career
• Flexible work options and paid time off to support your personal and family needs
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture
• Paid volunteer days to give back to your community
• Comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program

Tagged as: Salesforce, SQL