Vice President of Growth Marketing

Role Overview

The Vice President of Growth Marketing will spearhead marketing strategy and tactical plans for demand generation and revenue growth across the family of brands. The role requires a strategic leader focused on driving growth, collaborating with data teams, and tracking growth progress.

What You Will Do

The Vice President of Growth Marketing will develop and execute a comprehensive demand generation strategy, scale the business through continued evolution and improvement of existing growth levers, and establish a scalable growth operating model.

Why It Might Be a Fit

The ideal candidate will have 12+ years of progressive experience leading customer acquisition, growth marketing, and demand generation programs, including paid media, lead generation, credit marketing, and performance-based customer acquisition channels.

Requirements

• Bachelor’s Degree in Marketing, or a related field.
• 12+ years of progressive experience leading customer acquisition, growth marketing, and demand generation programs.
• 5+ years of senior leadership experience.
• Proven leader with deep experience leading demand generation and growth marketing campaigns.
• Impeccable quantitative ability and analytical skills.
• High affinity for drawing insights out of numbers.
• Proof of rigorous process around metrics, data, insights, and action.
• Full of curiosity and creativity, willingness to take risks, ability to think and execute differently.
• Comfort with generating and testing new tactics.
• Excellent oral, written, and interpersonal communication skills.
• Strong ability to work cross-departmentally to prioritize multiple initiatives with conflicting priorities and stakeholders.
• Experience in the financial services industry or a highly regulated field.
• Executive level communication (written and verbal).
• Negotiation and conflict resolution skills.
• Deep knowledge of the company’s industry, market, and competitive landscape.
• Familiarity with relevant regulations, technologies, and customer behaviors.
• Demonstrated success driving revenue, growth, efficiency, and innovation.
• Evidence of leading large-scale initiatives or transformations.
• Experience with enterprises working across multiple brands.

Benefits

• Uncapped Flexible Paid Time Off.
• Paid on-the-job training and a comprehensive new hire program.
• Access to a robust learning management system.
• Performance-based career advancement.
• Educational Reimbursement Program.
• Multiple coverage choices for medical insurance.
• Traditional 401(k) and Roth 401(k) Retirement plan.
• Company-Sponsored Life and AD&D Insurance.
• Basic and Enhanced Voluntary benefits.
• Free access to mental health resources.
• Free access to exclusive discounts from nationwide and local retailers.
• A relaxed, business casual dress code.

Tagged as: Data Analysis