Brand Manager

Role Overview

The Brand Manager is responsible for developing and executing growth initiatives, including NPD, portfolio management, and brand communication, to align with CooperVision’s overall business goals and resonate with target audiences.

What You Will Do

Develop brand strategy, manage portfolio, conduct consumer research, drive brand and product communication, and coordinate cross-functional teams to ensure seamless execution.

Why It Might Be a Fit

The ideal candidate will have a holistic view of the market dynamic, be able to set up market data tracking matrices, and provide regular updates to reflect market changes.

Requirements

• Have a holistic view on the market dynamic
• Be able to set up market data tracking matrix
• Provide regular update to reflect market dynamic
• Work with data agency and line manager to provide projection on market growth
• Identify brand mid-long term growth opportunity
• Conduct portfolio strategy
• Work with customer marketing team to develop channel growth plan
• Track top priority product line and key competitors
• Identify challenges and improvement to deliver business target
• Closely work with RAQA to understand license expirary and renew status
• Lead discussion on mitigation plan due to any license gap issue
• Identify opportunities for product innovation across product line and channel
• Develop solid business cases
• Lead the NPLCO launch process according to CVI innovation process
• Launch plan execution and post tracking
• Conduct consumer research
• Drive differentiated brand and product communication messaging and assets development for online and offline channel
• Work closely with QARA to identify strong claim which is strong, competitive, and allowed by regulations
• Coordinate cross-functional teams, including marketing, sales, PA to ensure seamless execution
• Manage brand communication/research budget
• Ensure that resources are allocated effectively to achieve brand objectives
• Monitor spending and make adjustments as needed to stay within budget constraints