Senior Marketing Manager

Role Overview

The Senior Marketing Manager is responsible for developing, executing, and overseeing strategic marketing plans across multiple properties and outlets. This includes managing the marketing teams at each hotel, ensuring alignment with corporate objectives, and driving brand awareness, guest engagement, and revenue growth.

What You Will Do

The role encompasses leadership over marketing managers, marketing associates, and marketing coordinators, and collaboration with operations teams, vendors, and community partners. The Senior Marketing Manager will lead, mentor, and support Marketing Curators, providing strategic direction and ensuring that all marketing channels are cohesive and adhere to an omni-channel marketing approach.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of experience in Communications, Marketing, Public Relations, or other field-related experience, and will be able to lead and collaborate with various teams to drive marketing initiatives and achieve business goals.

Requirements

• 3-5 years in Communications, Marketing, Public Relations, or other field-related experience
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications)
• 1-2 years in paid advertising experience
• 1-2 years in working with external partners
• Understands social media KPIs and application to overall strategy
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits
• Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format
• Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management
• Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations
• Can easily and naturally promote brand advocacy through relationships, online and off
• Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution
• Maintains personal social media profiles in a professional manner

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• 401(k) match
• Health insurance
• Life insurance
• Disability insurance