Senior Marketing Data Analyst

Role Overview

The Senior Marketing Data Analyst will own the marketing data and analytics ecosystem, using SQL, GA4, Tableau, and other platforms to build trusted reporting, improve attribution, and help channel owners make smarter decisions.

What You Will Do

The Senior Marketing Data Analyst will build and maintain SQL-backed datasets, analyze marketing performance, standardize marketing KPIs, and develop Tableau dashboards and recurring reports.

Why It Might Be a Fit

The Senior Marketing Data Analyst will work with channel owners to answer key business questions, design and execute A/B tests, and present clear, actionable insights to Marketing, Sales, agencies, and leadership.

Requirements

• 3+ years of experience as a marketing analyst, marketing data analyst, data analyst, or similar role
• Strong SQL skills, including pulling, joining, cleaning, and aggregating marketing and CRM data
• Experience supporting digital or performance marketing teams with actionable reporting and analysis
• Hands-on experience with Google Analytics 4 and Google Tag Manager
• Experience with Tableau or similar BI tools connected to SQL/data models
• 2+ years of experience designing and analyzing marketing tests or experiments
• Understanding of paid search, paid social, display, email, and omnichannel campaign measurement
• Experience with CRM or marketing automation reporting; Salesforce preferred
• Strong data-quality mindset and ability to validate reporting before sharing insights
• Clear communication skills with the ability to explain findings to technical and non-technical audiences

Benefits

• Competitive pay
• Medical, dental, vision, life insurance, and disability options
• Paid holidays, floating holidays, and PTO
• 401(k) with competitive company match
• Free monitored security system eligibility after 90 days
• Education assistance
• Volunteer and community engagement opportunities
• On-site café, coffee/smoothie bar, walking trail, basketball court, and fitness facility with dedicated staff

Tagged as: Data Analysis