B2B Partner Marketing Strategy Lead – Health100

Role Overview

We are seeking a B2B Partner Marketing Strategy Lead to lead Health100’s partner marketing strategy across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners. This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

What You Will Do

Lead partner and B2B marketing strategy and execution, drive demand generation and pipeline growth, lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams.

Why It Might Be a Fit

This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.

Requirements

• 5+ years of experience in B2B, partner, or product marketing
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials
• 4+ years proven ability to drive demand generation and support pipeline growth
• 4+ years of experience working cross-functionally with Sales and Product teams
• 3+ years displaying strong analytical and strategic thinking skills
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources

Tagged as: Pipeline Management