Full-Stack Digital Marketing Manager

Role Overview

A premier Australian vocational training provider and an internationally recognized professional cosmetics brand are seeking an experienced, hands-on Digital Marketing Manager. In this dual-focused, highly autonomous role, you will drive full-funnel digital strategy, performance marketing, and conversion optimization across two distinct commercial models: student enrolment generation for creative arts courses and high-volume ecommerce acquisition for professional artists and consumers.

What You Will Do

Design, build, test, and refine high-converting landing pages, build and manage multi-channel ad campaigns, execute AI-driven search strategies, produce and edit written, visual, and short-form video assets, maintain and update site content, and design and deploy conversion-driven email campaigns.

Why It Might Be a Fit

The ideal candidate will have a minimum of 5 years of practical, hands-on digital marketing experience, demonstrated ability to leverage generative AI tools, hands-on operational experience managing content and user journeys on both WordPress and Magento platforms, and a proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite.

Requirements

• Minimum 5 years of practical, hands-on digital marketing experience
• AI Workflow Mastery
• Hands-on operational experience managing content and user journeys on both WordPress and Magento platforms
• Proven track record managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite with strict target Cost Per Acquisition (CPA) and ROAS goals
• Strong practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud
• Reliable high-speed remote environment and full availability to work during Australian business hours (AEST/AEDT)

Benefits

• Dental insurance
• Vision insurance
• Paid holidays